Posts Tagged ‘Nathan Fletcher’
by John Nienstedt, President, Competitive Edge Research & Communication
My firm, Competitive Edge, uses Perception Analyzer™ dials to test TV ads, speeches, debate performance and even movies. Remember the movie “2016: Obama’s America”? We dial-tested it to uncover some fascinating findings about what aspects of the film – down to the second — influenced voters’ thinking.
TV ads are our most common dial test subjects. And why not? When campaigns have hundreds of thousands of dollars in ad buys to execute, they need to know what to bet on and what to avoid. Campaigns should employ dial-testing to make their ads stick with voters.
Nathan Fletcher and his supportive committees have some ‘splaining to do.
On Sunday, center-left blog San Diego Politico alleged a potential ethics violation committed by Nathan Fletcher for Mayor and his supportive “Restoring Trust in San Diego – A Committee to Support Nathan Fletcher for Mayor 2013… with major funding by Dr. Irwin Jacobs and Joan Jacobs” over a TV ad that was rumored to have been produced by the candidate and reproduced to include the “Restoring Trust” disclaimer. Stay tuned viewers…
On a related “Restoring Trust” committee disclaimer front, let’s turn to its controversial mailers.
The Labor Council joins the fray with a three-panel walk piece, in support of David Alvarez and criticizing Nathan Fletcher for what is inferred as a Qualcomm pay-to-play scheme:
“After serving in the Marines, Fletcher served in the State Assembly. He then got a six figure salary ‘no-show job’ with Qualcomm after using his position in the Legislature to help secure them a multi-million dollar tax break.”
The question is whether Qualcomm CEO Paul Jacobs is as disappointed in the Labor Council as he is with the Lincoln Club?
(click for larger images)
And who said mail was dead? After the first two rather notorious Lincoln Club mail pieces on Nathan Fletcher hit mailboxes this week, the third seems to hint at a pattern of behavior.
The latest piece quotes Shawn Steel as one of Fletcher’s former employers saying he “cannot be trusted to do the job.”
The first mail of the 2013 mayoral race, it appears, from the Lincoln Club of San Diego. It looks like it started hitting mailboxes on Saturday.
From County Republican Chairman Tony Krvaric’s email to “San Diego Leadership Team” members yesterday. Reprinted with permission.
The week started out great for Republicans, as we emerged united behind Kevin Faulconer for San Diego mayor, and continued all week as impressive endorsements started rolling in for Kevin.
By contrast, the campaign of Nathan Fletcher AKA “The Magic Democrat” had a VERY VERY VERY VERY BAD week.
Let’s look at it day by day…
Last night the Nathan Fletcher campaign was doing polling in San Diego. The entire set of questions was leaked. Another stumble out of the gate for this supposed team of professionals. The first one of course was the leak of his candidacy the morning of Mayor Filner’s resignation. Oops, cancel the planned big announcement!
The poll reveals much about the thinking in the Fletcher campaign which is rumored to have dumped Tom Shepard in favor of a pure union consultant firm. Hey, when you go union you have to go ALL IN. Well, they seem to have their work cut out for them. as I’ve never seen a more vapid, manufactured candidate in my life.
It’s a time-honored New Year’s tradition to review all the new laws taking effect starting on January 1. So I thought I’d get a look at new laws affected Rostrafarians in California. I nearly choked on my breakfast when I looked at the number. There are 837 new laws taking effect as of today. Seriously? Our state was so far askew we needed over 800 pieces of legislation passed to patch us up? Holy moly.
The race to become mayor of the City of San Diego has narrowed down to two finalists. In this policy brief the National University System Institute for Policy Research (NUSIPR) analyzed newly released electoral data from the San Diego County Registrar of Voters’ office using GIS software.
[captionpix imgsrc=”http://sdrostra.com/wp-content/uploads/2012/06/john-tj.jpg” captiontext=”John Nienstedt, President of Competitive Edge, and T.J. Zane, President & CEO of The Lincoln Club of San Diego County, at the Lincoln Club’s Election Night Reception. Photo by: Melissa Jacobs”]
Politics & Media Mashup
I worked on a campaign with local pollster John Nienstedt a couple years ago and after he explained in a group email – a few days before the election – that we were going to win someone sent a reply all message that said: “The Oracle has spoken.”
I thought of that Friday at a luncheon as I listened to Nienstedt break down Tuesday’s election.
We texted the San Diego mayoral candidates and asked them, “What movie and song best describes your campaign?”
Here are their replies:
That’s easy. Movie: The Empire Strikes Back. Song: “Stranglehold” by Ted Nugent. In case you haven’t noticed, we’re a laser focused take-no-prisoners team of crusaders armed with a Roadmap that returns Republican control to San Diego.
We see Purple at Team Fletcher, so we end every day by huddling up and watching Barney’s Great Adventure. Everyone is welcome! We start every morning with “You Oughta Know” by Alanis Morissette. It reminds our former partners we’re doing just fine, and that pumps us up.
Politics & Media Mashup
I wrote a post six months ago comparing the Klout scores of San Diego mayoral candidates, council members and a few others who know their way around Facebook and Twitter. It generated a little buzz.
Tony Krvaric, Todd Gloria and others compared their scores on Twitter. Former U-T San Diego columnist Tom Blair mentioned the post in one of his columns and it was the subject of a short 10News story.
Klout is not without problems, so I took a little ribbing.
The San Diego Association of REALTORS® (SDAR), San Diego County Taxpayers Association and The Lincoln Club of San Diego County hosted today’s debate at the Town and Country Resort and Conference Center.
SDAR wants to thank all of the candidates for a spirited debate, the 500 or so people who filled the ballroom and those of you who watched and tweeted from home and work.
10News will broadcast the debate Saturday at 7PM. So tune in, and don’t forget to vote Tuesday!
What follows is a mashup of news coverage, tweets, photos, which will be updated.
Politics & Media Mashup
We’re 10 days out from Election Day and here is what we know about the San Diego mayoral race:
- Carl DeMaio is in.
- The second spot looks like it’s going to go down to the wire. Bob Filner is carrying a slight edge over Nathan Fletcher.
- Trailing behind is Bonnie Dumanis, but she’s not going down without a fight.
Two separate sources I trust told me this week some of the latest polling numbers show DeMaio in the high 20s/low 30s; Filner in the low 20s and Fletcher in the high teens.
The San Diego Association of REALTORS® (SDAR), one of my clients, is hosting the last major mayoral debate.
- When: Wednesday, May 30
- Time: Registration & VIP Reception at 11AM; Lunch at 11:45AM; Debate at 12:15PM
- Location: Town & County Conference Center in Mission Valley.
- Debate is in the Golden Pacific Ballroom. VIP Reception is for media, candidates and guests and is in Royal Palm Salon 5.
This should be an exceptional debate since it’s so close to Election Day, June 5.
Politics & Media Mashup
Good videos are an effective way to communicate a message, especially since many of us are attached to iPhones and iPads.
I believe political videos will eventually replace mail pieces and most news releases. Won’t that be nice! That’s a post for another day.
Today I decided to mashup the best and worst campaign videos from San Diego mayoral candidates Bonnie Dumanis, Carl DeMaio and Nathan Fletcher. I didn’t include Bob Filner, who also is running for mayor, because he hasn’t produced any videos. How apropo.
Smart governing decisions saving taxpayer dollars and collaborative initiatives took top honors, while cavalier attitudes and lost opportunities were called out and shamed at the San Diego County Taxpayers Association (SDCTA)’s 17th annual Goldens Awards Dinner, held at the Town and Country Resort & Convention Center in Mission Valley.
Remote controls were nowhere in sight as the evening’s theme “Taxpayer TV: We Can’t Make This $#!% Up!” entertained the appreciative audience who shared the details of the exclusive video parodies highlighting the program via social media. As in past programs, elected officials, members of the news media and other public figures willingly humiliated themselves in a good-natured send-up of the year in government news and achievements in San Diego.
Just in time could be my life’s mantra. I am reminded by Thor’s Assistant that no Official Drinking Game has been devised for tonight’s epic 17th annual San Diego County Taxpayers Golden Fleece and Watchdog Awards.
Calling Ms. Tipit to the rescue.
DISCLAIMER: In this litigious, risk-averse society, we must pause here to admonish anyone reading this column that it is strictly for entertainment purposes ONLY. Please drink responsibly if at all. Please do not be a dunderhead and drink and tweet/post/drive, or you will be the next person we write about on Rostra and it won’t be pretty.
We texted the following image to each of the San Diego mayoral candidates and asked them, “What’s the first thing that comes to mind when you see this photo?”
Here are their replies:
I’m so fortunate…Papa Doug has no idea I’m gay.
I used to read that rag but I’ve switched to Voice of San Diego.
There’s no port there either!!
I’m giving the paper an exclusive on my move to the middle. Read all about it on June 6th.
Assemblyman Fletcher maintained his impeccable
70% 71% absence rate today.
The State Assembly voted on 35 proposed laws today, bringing Fletcher’s total missed votes to a whopping 263 this year.
In addition to the floor votes, Assemblyman Fletcher skipped a vote on a controversial tax increase that was voted on in the Revenue and Taxation committee. For the full story, see the DeMaio press release earlier today: http://carldemaio.com/news/2012/05/14/will-fletcher-vote-controversial-tax-increase-today
Assembly Bill 1500 passed the Revenue and Taxation Committee. Fletcher was absent and has refused to state a position on the legislation.
Would he care to take a stand on AB 1500 here on Rostra?
It was a rough week for Team Fletcher. Let’s recap the week’s events.
- The BIG endorsement of Carl DeMaio from the UT San Diego.
- A mailpiece highlighted Nathan’s record of voting for tax increases.
- Fletcher’s high rate of no-shows and missing votes caught up with him when he asked to be removed from his Committee to avoid a tax increase vote. A No vote would anger the unions he has been desperately courting so it was better to get out of town. Voters and the media got an up close example of what he has been doing all year. Kudos to the Sacramento Bee for breaking it before the locals.
Politics & Media Mashup
Some believe Nathan Fletcher is at war with U-T San Diego. I wouldn’t call it war, but relations certainly are chilly.
For all its troubles, the U-T is still the biggest game in town, meaning it could play a significant role in the San Diego mayoral race. Some insiders believe the race is down to Fletcher, Carl DeMaio and Bob Filner. Only the top two vote getters move on after the June 5 primary election. So a rough few weeks of coverage in the U-T could finish Fletcher, who has been surging since leaving the Republican Party in March.