The 2016 Presidential election has induced much gnashing of teeth among voters. It seems like there has been an unprecedented amount of attention paid to election-related stress relief. Voice of San Diego devoted not just one but two sessions “focused on mindfulness, consciousness and reflexivity” in an effort to relax the electorate. The Washington Post recently reported that there’s an …
Nathan Fletcher and Losing The Air War
by John Nienstedt, President, Competitive Edge Research & Communication My firm, Competitive Edge, uses Perception Analyzer™ dials to test TV ads, speeches, debate performance and even movies. Remember the movie “2016: Obama’s America”? We dial-tested it to uncover some fascinating findings about what aspects of the film – down to the second — influenced voters’ thinking. TV ads are our …
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