By supporting small businesses, you’re supporting San Diego
As we head into the busiest shopping days of the year, San Diego City Councilmember Lorie Zapf is urging San Diegans to “shop small” and support local businesses this holiday season. November 26 marks the second annual Small Business Saturday, a nationwide movement aimed at supporting the local businesses that create jobs and preserve our communities.
“The success of the City of San Diego is directly tied to the success of our small businesses,” said Zapf. “I encourage everyone to participate in Small Business Saturday, and to continue to shop at local businesses throughout the holiday season.”
The benefits of shopping small extend beyond the success of local business owners. When customers shop small, sales taxes stay local and the city has more money for core services, like filling potholes or hiring police officers. In addition, when local businesses grow, they hire local employees and put more San Diegans back to work.
The City of San Diego is home to more than 90,000 small businesses and locally-owned franchises. This year, instead of picking up gift cards to national chain restaurants, try gift certificates to local eateries, like the Cohn Restaurant Group. Baking holiday treats? Skip the grocery store and get supplies at a local business, like Do It with Icing on Clairemont Mesa Blvd.
“Small businesses are the backbone of our community. This year buy local, shop small, and support the businesses that support San Diego,” said Zapf.