Roger Hedgecock is the Man-in-Motion Today as SD Radio changes — More coverage of San Diego elections in 2012? — Let’s Hope.

Jim Sills Jim Sills


A new era, perhaps with more local Election coverage, starts  in San Diego radio today.  Roger Hedgecock exits his home of  26 years (!)  KOGO-600,  to do p.m. Drive at rival talker KFMB-760, where Mike Slater runs the mornings.  Bryan Suits and LaDona Harvey handle KOGO’s afternoon shifts.   Mark Larson, Rick Amato and Rostra’s own  Bob Siegel do local shows at KCBQ am-1170.  With all that on-air talent around, Let’s  hope  2012 brings  more Live  and local Radio election debates and Features than ever before.


Dec. 2011 ratings from the authoritative  site  reveal why KFMB felt they had to make some moves, trailing KOGO by a 2-1 margin in “Cume” audience.  What is  Cume audience? Glad you asked! … “Cume Persons is the number of different persons who listened to a station for a minimum of 5 minutes within a reported daypart.  Cume estimates may also be referred to as Cumulative or Unduplicated estimates.”

KOGO  program director  Cliff Albert has  reason to celebrate, since 108,000 of the 381,000 KOGO listeners counted were on FM 95.7, which  began carrying KOGO’s programming last month.  Cliff Albert is one of San Diego radio’s  all-time survivors, and this strategy shows one way he has done that.


Roger Hedgecock is the best-ever SD debate moderator,  able to get candidates to attend, and then  Answer the Questions, not repeat the Talking Points.  Rick Amato is also a proven and fair moderator, with a more laid-back  style.  It is possible Hedgecock will have chances to do Local-oriented features;  some Radio, some at  KFMB TV-8.   Hedgecock is an old hand at TV as well.

Bryan Suits can do  debates well  too, with a dry sense of humor which is one of his strong (I almost said “Suits”) qualities as a broadcaster.   Mike Slater has the needed talents  as well, notably his transparent fairness, and LaDona Harvey has already starred  in covering local issues and candidates.


Both  KFI am-640 and all-news  KNX-1070 have loyal following here too, owing in part to their 50,000 watt clear channel status.  But neither seems likely to focus on San Diego-only issues.


As listeners and callers,  Rostrafarians are urged to encourage their favorite talk hosts to cover San Diego’s 2012 elections.  The time available,  slower pace, and format of Radio make it  ideal for informing local voters about offices and issues which affect them the most… those in San Diego itself !



Jim Sills is a San Diego Republican political consultant. If you have questions about your future in San Diego and California elections, you can contact Jim at this e-mail address:   He has aided campaigns for Rep. Darrell Issa, Assemblywoman Shirley Horton, Senators Joel Anderson and Tony Strickland, Representatives Devin Nunes and J.D. Hayworth, County Assessor & Recorder  Greg Smith, among many others in California and beyond.