Is Tony Krvaric “the marketing and ticket sales guy for the Football Team, not a coach or a player”?
A liberal reporter this week expressed a view common among the news media that Tony Krvaric is mainly a PR guy as he heads the Republican Party of San Diego. The scribe (Dave Maass of San Diego CityBeat) wrote, “I think Tony Krvaric, he’s more like the marketing and ticket sales guy for the football team; but not a coach or player.”
…………………………MONDAY NIGHT LIVE
But the media did not see candidate after candidate get up at last Monday’s GOP committee meeting, and thank Krvaric and the party for Mailers and volunteers which were critical to their 2010 victories. From Escondido, to San Diego, from Lemon Grove to Poway and Imperial Beach, they held up the oversize party mailings sent to rank-and-file Republican voters around San Diego county and said, “this was the turning point.”
Supervisors Bill Horn and Ron Roberts, Assessor/Recorder-elect Ernie Dronenburg and councilwoman-elect Lorie Zapf joined the parade of the GOP who’s who paying tribute to Krvaric, executive director Barrett Tetlow, and the mainly women volunteers who ‘womaned’ 7 regional Republican HQs.
………………………….THE 4% SURGE
SD Rostra has already chronicled the 4% “surge” since 2008 in the GOP share of mail ballots this year. With mail ballots now accounting for about 60% of the total vote this year, that is vital, and again the Republican Party of SD worked to ‘bank’ those GOP mail ballots.
One veteran observer I contacted said Tony Krvaric was not just the head coach, “but the quarterback and the Chairman of the Board too.” But we’ll keep all that to ourselves. Let our competitiors continue to underestimate Coach K. I doubt he will mind.


1) You better start linking and attributing properly or I’m going to start publicly accusing Rostra of plagiarism.
2) Quote in context. My remarks were in defense of Tony, who was accused of simply being a cheerleader. He turns out the votes and organizes the PR campaign slogans and PR ( [R]EVOLUTION, etc), which is closer to ticket sales and marketing in sports-team terms. He sold out the stadium. Tony has stated time and time again that he “don’t do policy,” leaving that to politicians and caucus leaders (the coaches and players).
Here’s the conversation from Twitter:
TonyKrvaric: #taxfighters #ff @carldemaio @kevin_faulconer @supervisorhorn @ronrobertssd SamAbed MarieWaldron EdGallo GaryFelien MattHall @FarrahDouglas
VOSDScott: @TonyKrvaric ha! Horn and Roberts taxfighters? Do you know anything about the county’s pensions? #selectivehearing
Debbie858: @vosdscott : @TonyKrvaric has made it very clear that he doesn’t need to know anything about the game. He is just the team cheerleader.
DaveMaass: @Debbie858 I think @tonykrvaric he’s more like the marketing and ticket sales guy for the football team; but not a coach or player.
Debbie858: @DaveMaass – Ticket sales! That’s it! Good call!
Links:
https://twitter.com/TonyKrvaric/status/3116195569991680
https://twitter.com/vosdscott/status/3118702862016512
https://twitter.com/Debbie858/status/3119256820523008
https://twitter.com/DaveMaass/status/3119621532024832
https://twitter.com/Debbie858/status/3120233246105601
3) Tony Krvaric and the Republican Party took #2 honors in our election scorecard, so how dare you imply that we’re belittling a very competent campaigner?
Here’s the text:
“2. Republican Party of San Diego County (2010 blossoms). This is the second time the local GOP have made our blossom lists. They’ve rocked the social media, capitalized on the Tea Party movement, built the anti-incumbent momentum and registered a ton of voters—it’s a Republican year and so we’ll top off their blossoms to match the date.”
http://www.sdcitybeat.com/sandiego/article-8352-final-turds-blossoms-tally.html
Journalists and others underestimate Tony Krvaric at their own peril. They might find his aggressive attitude on Twitter amusing or infuriating and brush him off. But the Twitterverse is not the sum of a campaign and there is no doubt Tony worked endless hours (as A VOLUNTEER, let’s point out) on GOTV, strategizing mailers and coordinating with other like-minded efforts such as the No on D campaign.
Often, being underestimated or considered “just a PR Guy” (as a public relations professional the “just” part amuses me) is like underestimating the snake that lies still… until it bites you.
Mr. Sills with assistance from us has edited this posting to include the attribution and the link to Mr. Maass’ tweet. The Rostra “editorial board” (loosely put, for lack of a better term) discussed it very briefly this morning, because it needed no lengthier discussion…we will communicate to all of our bloggers that it is not only proper journalistic courtesy but also an expectation on this website that any other publications and/or journalists quoted will be attributed, including a link to the original material. We have on several occasions lambasted the MSM for taking leads from us and not providing credit. Alternatively, regardless of the actions of some others in the media, we will always strive to provide credit. Lastly, for the record, we cannot think of one time in which CityBeat in general, and Mr. Maass specifically, hasn’t provided the same courtesy to Rostra. Thor has spoken. Thank you.
Thank you Thor and Assistant!
[...] This post was mentioned on Twitter by Gayle Falkenthal, Felipe, Diana Palacios, San Diego Rostra and others.
http://topsy.com/trackback?url=http%3A%2F%2Fsdrostra.com%2F%3Fp%3D9698&utm_source=pingback&utm_campaign=L2
Coach K is a superstar.
My thanks also to the Mighty Thor.
Gayle:
As proven by that, “The General and the Librarian” mobile billboard,
running out of the Falkenthal Formation, many campaign touch
downs can be scored by the true PR professionals !
Final score: Falkenthals..62… Dazed and Confused.. 38
Politics in terms of football:
Players = elected officials
Coaches = top policy makers (caucus leaders
Plays/Strategy = bills, policy
Touchdowns = passing bills, policies
Fans = percentage of voters
Stadium = total electorate
Ticket sales/marketing = county party chairman (cuz he fills the stadium and sells merch, etc, to raise funds, but doesn’t do policy)
Agents = campaign consultants
Towel Boy = Jim Sills
We are not about to referee another personal feud here, nor will we be the decider of comments that some may view as name calling. We will leave it to the author to decide whether the above is a violation of the rules. If the comment is removed, then it was a violation, and within the author’s rights to determine as much and to do so. Do not come running to Thor.
If the Chargers had Tony K as their “cheerleader,” they’d be Super Bowl bound.
Yeah, Dave, I believe we are all acutely aware that you and Jim Sills probably don’t lunch together, but — metaphors aside — he is one of the most effective campaign operatives around. You would likely die to know exactly what opposition research CityBeat has reported, which was the result of Jim’s work!