Yahoo’s missed opportunity

Elliot Schroeder Elliot Schroeder 5 Comments


Yahoo is dying. The Sunnyvale, CA company is being approached by buy out suitors.  It has long been the forgotten search site, mail site, news site, and whatever other site.   It’s been crowded out by Google and Facebook as the place people go online.

They had a chance to reinvent themselves years ago.  But because it lives in the Bay Area Bubble it never saw the opportunity to think outside of it and attract people not from there.  It’s news site still pumped out out leftist articles already blasted out by AOL and Huffpost.  Its search engine was taken over by Google’s search engine advertising system who then supports left-leaning causes.  Facebook took over the social world and backs progressive hobby projects.   Yahoo could have found people outside of those view points. It could have addressed the litany of small conservative sites and used it as an alternative news aggregator.  It could have been the place for online conservative activism. It could have given us a decent email system. It could have used its profits to support conservative causes.  It could have attracted millions of customers who grudgingly use liberal sympathetic websites.  But it didn’t and it has been forced out by it’s liberal rivals.

Elliot Schroeder is a candidate for the 77AD Republican Central Committee. Learn more about him at


Comments 5

  1. Eliot,

    Google and Facebook are also located in the” Bay Area Bubble.” They seem to being doing just fine.

  2. HQ, you are correct. But when all are doing the same thing, they crowd each other out. Google and Facebook appealed to the same market at Yahoo, and did it better. Yahoo became a redundancy.

    Yahoo was really “Me-too.” They COULD have carved themselves out a different market — a more conservative market — but didn’t. Now they are doomed.


  3. Richard,

    I thought Elliot’s point was that Yahoo was failing because they are in the Liberal world of the Bay Area and I was simply pointing out that the successful companies he referenced in contrast are also Bay Area companies. However, you make a point that maybe that niche is simply too crowded. So my question is:

    Why hasn’t anyone else carved out what you referred to as ” a different market – a more conservative market?”

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