Seventeen days in and fifty pieces of primary mail later, one thing is for certain; Lorie Zapf’s City Council campaign is spending an exorbitant amount of funds on literature. To date, her camp, the Lincoln Club of San Diego County, the San Diego Republican Party, and various consulting firms have sent a combined total of sixteen different items my way. These mailers are mostly alike in content, messaging, and appearance but this is especially true for the “voter guides” that are prepared by the Lincoln Club. Many of them appear to be duplicates, as the only noteworthy difference between them is the way they incorporate their message around an unbecoming black and white photograph of Mrs. Zapf’s Democratic opponent, Howard Wayne.
In contrast, I have only received one mailer touting Mr. Wayne’s candidacy. It states that he will fight to: “Keep our neighborhood libraries and recreation centers open; Fix our streets and sidewalks; Make public safety a priority; Fund deferred maintenance and infrastructure projects.” However, it does not note how he intends to fund these endeavors. The mailer was paid for by Protect Neighborhood Services Now and sponsored by the San Diego Municipal Employees Association, a local labor union.
